We are Analytics

With customers in the United States, Middle East and Pakistan, Analytics has a proven track record of successfully delivering high impact and complex projects. We are the business partners of leading technology companies like; IBM, Oracle, Teradata, Microsoft, Micro Focus (Vertica) and MicroStrategy.

Core Values

Team Work

We encourage collaborative effort to achieve common goals or to complete tasks in the most effective and efficient way. 


We strive for fair treatment of people regardless of their gender, race, disability, religion, nationality, sexual orientation or age. 


A very clear expectation is set for all resources which is zero tolerance for any lapse in Integrity. 

Customer Centricity

We aim to get as close to our customers as possible so that we are able to fully comprehend their pain points.

Executive Leadership

Qazafi Qayyum

Chief Executive Officer

Qazafi Qayyum is the CEO of APL, he has over 20 years of extensive experience in Data Analytics, Business Consulting, Professional Services and Strategic Management with various large-scale multinational organizations. He has widely consulted for some of the largest high-profile organizations in Pakistan, Bangladesh and Afghanistan on business analytics and data driven growth strategies. He has an extensive knowledge and experience of devising reliable strategies around using ‘Data Analytics’ to drive sustainable business growth for Telecommunication, Financial Services, Government and Manufacturing Industries. He is largely credited with his unique blend of strategic business acumen and hands-on technology grip.

Prior to joining APL, Qazafi was with Teradata Pakistan as its Managing Director responsible for its business operations in Pakistan, Bangladesh, Sri Lanka and Afghanistan. During his 15 years at Teradata, he has held various strategic roles including the ‘Solutions Director’ for financial services and government sectors and also headed the Professional Services and industry verticals.

Qazafi is a strong proponent of industry-academia collaboration and works with various top educational institutions in the country. He is currently a member of the Corporate Advisory Board at FAST School of Management Lahore. Qazafi frequently gets invited as a guest speaker, lecturer and panelist by top educational institutions, corporate conclaves and business forums.

He holds a Bachelor of Science degree in Computer Sciences from FAST- NUCES and high-profile specializations in the field of professional services.

Murad Syed

Executive Director

Murad is an entrepreneur and management consultant with diverse leadership experience in the areas of Business Analytics, Data Sciences, and Artificial Intelligence. He has widely consulted for the Executive Management of top tier organizations in Pakistan, Middle East and North America to help improve their organizational performance and unleash new business improvement opportunities. His consulting clientele spans across a wide range of industries including but not limited to Telecommunications, Financial Institutions, Manufacturing and Government.
Murad is the co-founder of Analytics Private Ltd, a management consultancy that is focused on using data analysis to solve business problems. He has been able to establish APL as one of the most credible analytics companies in Pakistan with pioneering work in the Artificial Intelligence space. Murad has been partnering with Microsoft to help a US-based company in building the world’s first AI golf caddy.

Murad has an MBA from INSEAD, France, and Bachelors’ in Computer Science & Economics from Ohio Wesleyan University, USA.

Adnan Kazi

Chief Operating Officer

Adnan has around 15 years of professional experience working with top multinationals and fortune 500 companies including Teradata Corporation, IBM, NCR Corporation and TRG International and is currently leading Analytics Private Limited (APL), a premium Artificial Intelligence and Big Data Company as its Chief Operating Officer. Previously he was leading Teradata’s business in Lahore where he was managing key government accounts including law enforcement entities. He has also worked with IBM as a Brand Sales Manager for Business Analytics Solutions responsible for leading the IBM Business Analytics brand in Pakistan and Afghanistan comprising Enterprise Risk Management, Predictive Analytics, Business Intelligence and Financial Performance Management solutions.

Being IBM, Oracle and Teradata certified in Sales and Consulting, Adnan has used his expertise to add value to several organizations in the telecommunication, manufacturing, government and other industries. He helps his customers from across the industries to achieve technology led business outcomes by making informed decisions through big data analytics. He translates the business problems into feasible consulting and technology solutions to help customers with this data driven decision making culture.

He frequently gets invited as a guest speaker, lecturer and panelist by top educational institutions and business forums in Pakistan. He holds a Bachelor of Science degree in Computer Sciences and several specializations in the field of Business Analytics and Sales. He has delivered and led complex and high impact Data Analytics projects in Pakistan, Bangladesh and United Kingdom.

Faraz Hasan

Managing Director, North America

Faraz is based in Toronto, Canada and leads APL’s North American business (TenX.ai). He has global experience in working with C-level executives to generate disruptive analytic insights and integrate with business as usual. His main area of expertise is in understanding and solving complex business challenges with the use of custom software and analytics solutions.

He has delivered large-scale technology projects for some of the largest organizations in the world across North America, Europe, Middle East, and South Asia. Notable successes include the development of solutions to identify and mitigate transactional fraud, enterprise data governance frameworks, and predictive models to fine tune customer marketing strategies.

Faraz has previously held consulting and technology leadership roles at Deloitte, IBM, Teradata, and Credit Suisse.

Leadership Team

Fahim Aslam

VP Business Development

Fahim is an enthusiastic and pragmatic professional with strong focus on customer advocacy. He has over 15 years of extensive global sales and marketing experience within highly competitive IT and Telecom industries. Passionate about consultative selling, he has not only managed to increase annual revenues through creation and retention of strategic partnerships but also cultivated strong and long-lasting relationships by helping partner organisations to overcome actual business problems. For Analytics, he is aspiring to add value for clients through empowerment of data driven culture and contributing towards successful account management and effective outreach marketing campaigns.

Fahim has a Bachelors in Computer Science from Kingston University, UK and Executive MBA from Lahore School of Economics, Pakistan.

Ali Pervaiz

Head of PMO

Ali is a well-rounded and versatile project management leader, with industry experience ranging from Telecom and Banking to Utility industry. His experience in IT industry spans over 19 years in various roles enabling organizations to provide unprecedented value to its customers with focused agile application strategy, redefined business processes and leveraging technology capabilities in line with organization’s vision while working with International Turnkey Systems, Huawei, Teradata and Systems Limited. He is passionate about coaching winning teams and delighting customers by delivering what they need with quality, on time and within budget.

Ali has done his graduation in Computer Science from University of Wollongong, Australia.

Syed Asif Tanveer

Head of Pre-Sales

Asif is a Top-performing sales and business development professional with proven ability to drive business growth & deliver revenue growth, market share and market penetration. He has a vast experience in Data Warehousing and Business Intelligence/Analytics space to craft scalable, flexible, and resilient architectures to support Enterprises’ continued growth and mission.

He has mastered Transformation Delivery and has Robust and proven experience scoping out, road-mapping and delivering Enterprise Solutions and assembling teams of Subject Matter Experts in emerging technologies to implement them for the Enterprise at scale.

He got a unique skill of communicating highly technical concepts to a variety of audiences, from Line/Delivery Managers, IT and Marketers to Executive and C-level decision-makers and Economic Buyer.

Asif holds a Master Degree in Business & IT and is Graduated in Business & Information Systems from University of the Punjab, Pakistan.

Noman Bukhari

Principal Solution Architect

Noman has around 10 years of Data & Business Analytics experience with Teradata. He is a LUMS graduate and has won Teradata’s most prestigious global consulting award “Teradata Global Consulting Excellence Award” in the US. Noman has architected large scale data ecosystems and has led high impact projects with customers like UBL, Bank Alfalah, NIB etc. Noman has also been consulted by the organizations for developing their data strategies that are aligned with their mid and long term business objectives. Noman hold multiple certifications including Teradata and IBM

Asif Mughal

Head of Data

Asif is a highly proficient IT professional possessing over 20 years of experience with proven analytical abilities and managerial skills, having worked with both project-oriented organizations as well as product-oriented companies, along with telecom industry project experience.

He has worked with Teradata for almost 12 years and provided consulting services to different telecom operators including Jazz, Telenor, Ufone, Banglalink, Djezzy and Turk Telekom. In his most recent role, he was working with Addo AI as an AVP/Head of Data Engineering.

Adnan Nazar

Head of Marketing

Adnan is a marketing and communications management professional with over 11 years of experience in all areas of communications and product marketing. With a focus on digital marketing and automation in recent years, Adnan brings in a full stack marketing approach with experience in both the traditional marketing techniques and the current digital marketing trends.

He holds a bachelor degree in Technology and E-Commerce from University of East London, England.

Haroon Ahmed

Practice Lead – Python Development & RPA

Haroon is an experienced senior software engineer with 6 years of experience as a backend developer in the IT sector, who has built substantial, scalable products working across different domains. At Analytics, he is the Acting Practice Lead for Python Development and RPA. Haroon has directly worked on the development of Analytics CRM software, using the most up-to-date RPA tools to automate the processes. He is known for his mentoring skills and works closely with resources hired as part of apprenticeship program focusing on their development through various stages.


Haroon holds a Bachelor’s Degree in Software Engineering from University of Management and Technology. He is currently pursuing an MS in Software Project Management from FAST-NUCES.

Syed Osama Farrukh Bokhari

Head of Department – Software Development

An accomplished Practice Lead with over 12 years of experience in developing and managing Mobile Applications, delivering successful projects for iOS & Android devices by leading cross-platform development teams and Native Mobile developers.

Osama leads client communication & coordination for multiple projects and is overseeing the iOS and Android Application Development. He has been instrumental in successfully integrating Scrum and Agile Methodology in multiple organizations including Analytics. He holds a Master’s in Software Project Management from The National University of Computer and Emerging Sciences (FAST).

Ahmed Ali

Program Manager

Ahmed is the Senior Solution Architect at APL leading multiple projects around the globe. He has worked in multiple geographical regions world-wide providing delivery excellence to fortune 500 companies like Telia Sonera, Ooredoo Telecom, Saudi Telecom and Permanent TSB bank to name a few. Ahmed is a former Technical Lead at Teradata, and ex-Manager of Data Architecture practice for one of the biggest commercial banks in Pakistan.

Ahmed is Teradata Certified Enterprise Architect, Microsoft Azure Certified Solution Expert and hold various other technical certifications related to Data Architecture and Transformation.

Ahmad Hassan

Program Manager & Head of Products

With more than 16 years of experience in the analytics industry, Ahmad brings with him a wealth of experience having worked with industry giants such as Teradata, Volvo, Telenor, DTAC. He has practically gone through every phase of BI and software development life cycle and has helped organizations transform to data driven organizations. He has diverse experience working as vendor and client across multiple industries and different cultures around the globe.

Ahmad has worked in diversified roles as Manager Analytics Architecture, Head of Operations, Senior PS Consultant. His last position was with Telenor as Head of Business Intelligence based in Islamabad Pakistan. One of the highlights of his career was to swap complete Analytical Stack to Big Data and Columnar Database, which is one of its kind implementations in Pakistan.

Muhammad Adeel

Program Manager Customer Insights

Adeel is Seasoned Practitioner of Data Engineering, Data Solution Architect and Business Analytics. He has over 7 years of experience in delivering the projects related to Data Science and Customer Analytics.

As a Lead Data Scientist, he is involved in delivering excellence, Solution Architect, Product development and Data Engineering. He is equipped with knowledge base and design skills of industries like Banking, Insurance, Logistics, Telecom and Airline. He was a key player in designing world’s first Golf AI Caddie.

He has provided his professional consultancy to different National and International organizations like Adamjee Insurance Cooperation, Emirates Airline and Ooredoo Telecom etc.

Adeel has done his Bachelor’s degree with blend of Business and Information Technology from University of the Punjab, Pakistan.

Salah Amin Baig

Practice Lead (Databases)

Salah is working as Practice Lead at APL. He has over 16 years of experience in Web Application Development and Project/Product Management. Currently leading and working with teams which are delivering highly scalable, cloud-enabled mission-critical platforms [APIs, digital commerce, digital payments, data & analytics]. He has provided solutions and services to clients across different industries which includes financial institutes, B2B portals, sports, and social media community platforms. Some of the major clients he has worked for are Unilever, BCCI, West Indies Cricket Board, Tech Access, Interloop and Adamjee Insurance.

Usman Shahid

Practice Lead

Usman has over 13 years of hands on experience as an Architect covering AWS/Azure Cloud Computing, development languages, application architectures, data architectures, interoperability, development practices, consulting and team management in small and medium businesses as well as large enterprise environments.
He Has led large teams in his career ranging from 20 to 50+ team members and has worked at architectural, and detailed technical levels across range of products and technologies.

At his previous job, Usman provided consulting services to different international leasing giants and was based in Jakarta, Indonesia for almost 5 years.


Muhammad Awais Ejaz

Program Manager – Data Analytics

10+ years of experience in Advanced Analytics, Big data and Data Warehousing as data engineer, data modeler, tech lead and presales technical consultant, Awais has successfully led design and implementation of data analytics solutions for multiple mega data organizations in telecom, manufacturing, financial and public sector. His core expertise is solution architecture and enterprise-wide data strategy for hybrid cloud environments. Awais brings a diverse experience having worked with industry leaders like Teradata and IBM. His most recent position was with Teradata as Solution Engineer Manager.

Besides work, he enjoys travelling, overlanding and sports.

Advisory Board

Stephen Brobst

Chief Technology Officer

Stephen Brobst is the Chief Technology Officer for Teradata Corporation. His specialization is in the design and construction of analytic solutions for Fortune 500 companies in the United States and internationally.

Stephen has authored numerous books and articles related to advanced data management techniques. Stephen has been on the faculty of The Data Warehousing Institute since 1996 and teaches courses related to Machine Learning and Artificial Intelligence and Advanced Analytics. He has been appointed to Barack Obama’s Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD) where he worked on development of the Big Data strategy for the US government.

Sal Syed

CEO and Co-Founder of Arccos Golf

Sal is the CEO and Co-Founder of Arccos Golf, makers of the most advanced data capture and machine learning platform in golf. In 2019, Sal was named a top innovator and leader of golf’s data revolution by Golf Inc. Before starting Arccos, Sal worked as a software developer, product manager and data architect in various startups. Sal was a senior member of the engineering team at his last startup, Landslide Technologies, which was sold to j2 Global (NASDAQ:JCOM) in 2012. Sal is a scratch golfer and has scored three hole-in-ones (two of which he credits to the power to Arccos data). Sal is a bonafide golf architecture nerd.

APL in North America

We are a small company of data geeks with big ideas, creativity, and a passion for solving business problems with artificial intelligence. We work with organizations around the globe to help explore and execute on data opportunities. Whether you want to shape products and services, improve your customers’ experience, or reduce costs, we can help.

Analytics Private Limited (branded as Tenx.ai in North America) is a leading Artificial Intelligence, Business Analytics, Big Data Analytics and Data Sciences solutions provider.

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