We are Analytics

With customers in the United States, Middle East and Pakistan, Analytics has a proven track record of successfully delivering high impact and complex projects. We are the business partners of leading technology companies like; IBM, Oracle, Teradata, Microsoft, Micro Focus (Vertica) and MicroStrategy.

Core Values

Team Work

We encourage collaborative effort to achieve common goals or to complete tasks in the most effective and efficient way. 

Equality

We strive for fair treatment of people regardless of their gender, race, disability, religion, nationality, sexual orientation or age. 

Integrity

A very clear expectation is set for all resources which is zero tolerance for any lapse in Integrity. 

Customer Centricity

We aim to get as close to our customers as possible so that we are able to fully comprehend their pain points.

Executive Leadership

Qazafi Qayyum

Chief Executive Officer

Qazafi Qayyum is the CEO of APL, he has over 20 years of extensive experience in Data Analytics, Business Consulting, Professional Services and Strategic Management with various large-scale multinational organizations. He has widely consulted for some of the largest high-profile organizations in Pakistan, Bangladesh and Afghanistan on business analytics and data driven growth strategies. He has an extensive knowledge and experience of devising reliable strategies around using ‘Data Analytics’ to drive sustainable business growth for Telecommunication, Financial Services, Government and Manufacturing Industries. He is largely credited with his unique blend of strategic business acumen and hands-on technology grip.

Prior to joining APL, Qazafi was with Teradata Pakistan as its Managing Director responsible for its business operations in Pakistan, Bangladesh, Sri Lanka and Afghanistan. During his 15 years at Teradata, he has held various strategic roles including the ‘Solutions Director’ for financial services and government sectors and also headed the Professional Services and industry verticals.

Qazafi is a strong proponent of industry-academia collaboration and works with various top educational institutions in the country. He is currently a member of the Corporate Advisory Board at FAST School of Management Lahore. Qazafi frequently gets invited as a guest speaker, lecturer and panelist by top educational institutions, corporate conclaves and business forums.

He holds a Bachelor of Science degree in Computer Sciences from FAST- NUCES and high-profile specializations in the field of professional services.

Murad Syed

Executive Director

Murad is an entrepreneur and management consultant with diverse leadership experience in the areas of Business Analytics, Data Sciences, and Artificial Intelligence. He has widely consulted for the Executive Management of top tier organizations in Pakistan, Middle East and North America to help improve their organizational performance and unleash new business improvement opportunities. His consulting clientele spans across a wide range of industries including but not limited to Telecommunications, Financial Institutions, Manufacturing and Government.
Murad is the co-founder of Analytics Private Ltd, a management consultancy that is focused on using data analysis to solve business problems. He has been able to establish APL as one of the most credible analytics companies in Pakistan with pioneering work in the Artificial Intelligence space. Murad has been partnering with Microsoft to help a US-based company in building the world’s first AI golf caddy.

Murad has an MBA from INSEAD, France, and Bachelors’ in Computer Science & Economics from Ohio Wesleyan University, USA.

Adnan Kazi

Chief Operating Officer

Adnan has around 15 years of professional experience working with top multinationals and fortune 500 companies including Teradata Corporation, IBM, NCR Corporation and TRG International and is currently leading Analytics Private Limited (APL), a premium Artificial Intelligence and Big Data Company as its Chief Operating Officer. Previously he was leading Teradata’s business in Lahore where he was managing key government accounts including law enforcement entities. He has also worked with IBM as a Brand Sales Manager for Business Analytics Solutions responsible for leading the IBM Business Analytics brand in Pakistan and Afghanistan comprising Enterprise Risk Management, Predictive Analytics, Business Intelligence and Financial Performance Management solutions.

Being IBM, Oracle and Teradata certified in Sales and Consulting, Adnan has used his expertise to add value to several organizations in the telecommunication, manufacturing, government and other industries. He helps his customers from across the industries to achieve technology led business outcomes by making informed decisions through big data analytics. He translates the business problems into feasible consulting and technology solutions to help customers with this data driven decision making culture.

He frequently gets invited as a guest speaker, lecturer and panelist by top educational institutions and business forums in Pakistan. He holds a Bachelor of Science degree in Computer Sciences and several specializations in the field of Business Analytics and Sales. He has delivered and led complex and high impact Data Analytics projects in Pakistan, Bangladesh and United Kingdom.

Faraz Hasan

Managing Director, North America

Faraz is based in Toronto, Canada and leads APL’s North American business (TenX.ai). He has global experience in working with C-level executives to generate disruptive analytic insights and integrate with business as usual. His main area of expertise is in understanding and solving complex business challenges with the use of custom software and analytics solutions.

He has delivered large-scale technology projects for some of the largest organizations in the world across North America, Europe, Middle East, and South Asia. Notable successes include the development of solutions to identify and mitigate transactional fraud, enterprise data governance frameworks, and predictive models to fine tune customer marketing strategies.

Faraz has previously held consulting and technology leadership roles at Deloitte, IBM, Teradata, and Credit Suisse.

Leadership Team

Fahim Aslam

VP Business Development

Fahim is an enthusiastic and pragmatic professional with strong focus on customer advocacy. He has over 15 years of extensive global sales and marketing experience within highly competitive IT and Telecom industries. Passionate about consultative selling, he has not only managed to increase annual revenues through creation and retention of strategic partnerships but also cultivated strong and long-lasting relationships by helping partner organisations to overcome actual business problems. For Analytics, he is aspiring to add value for clients through empowerment of data driven culture and contributing towards successful account management and effective outreach marketing campaigns.

Fahim has a Bachelors in Computer Science from Kingston University, UK and Executive MBA from Lahore School of Economics, Pakistan.

Asif Jamshed

Chief Data Scientist

Asif is an accomplished data science professional with an expertise in building descriptive, predictive and prescriptive models. He has an in depth understanding of data mining & machine learning algorithms and hands-on experience of their application in business, banking and retail domains for product affinity analysis, churn prediction, NLP, social network analysis, price optimization, credit scoring, sales forecasting and fraud analytics.

Asif is highly skilled in distilling problems from initial business pain points and adept at providing business perspective on the outcome of analytics. He is passionate about presenting data science to technical and non-technical business audiences and is a researcher with a PhD in Graph Theory & Algorithms from Rutgers University, NJ, USA.

Ali Pervaiz

Head of PMO

Ali is a well-rounded and versatile project management leader, with industry experience ranging from Telecom and Banking to Utility industry. His experience in IT industry spans over 19 years in various roles enabling organizations to provide unprecedented value to its customers with focused agile application strategy, redefined business processes and leveraging technology capabilities in line with organization’s vision while working with International Turnkey Systems, Huawei, Teradata and Systems Limited. He is passionate about coaching winning teams and delighting customers by delivering what they need with quality, on time and within budget.

Ali has done his graduation in Computer Science from University of Wollongong, Australia.

Abid Nisar

Head of Software Development

Abid is an innovative IT professional having around 12 years of industry experience. He has expertise in leveraging software engineering methodologies to deliver highly effective and creative solutions to business and technology challenges. Utilizes highly attuned analytical skills to develop IT and business strategies employing cutting-edge technologies to increase productivity. Consistently drives high standards of service through effective project management, communication, and strategic planning to develop and manage strong client relationships.

Abid has a M.Phil. in Computer Science from Punjab University College of Information Technology and published research paper titled “Hybrid Auto-scaling of Multi-tier Web Applications: A Case of Using Amazon Public Cloud” in NETAPPS2015 Conference.

Syed Asif Tanveer

Head of Pre-Sales

Asif is a Top-performing sales and business development professional with proven ability to drive business growth & deliver revenue growth, market share and market penetration. He has a vast experience in Data Warehousing and Business Intelligence/Analytics space to craft scalable, flexible, and resilient architectures to support Enterprises’ continued growth and mission.

He has mastered Transformation Delivery and has Robust and proven experience scoping out, road-mapping and delivering Enterprise Solutions and assembling teams of Subject Matter Experts in emerging technologies to implement them for the Enterprise at scale.

He got a unique skill of communicating highly technical concepts to a variety of audiences, from Line/Delivery Managers, IT and Marketers to Executive and C-level decision-makers and Economic Buyer.

Asif holds a Master Degree in Business & IT and is Graduated in Business & Information Systems from University of the Punjab, Pakistan.

Noman Bukhari

Principal Solution Architect

Noman has around 10 years of Data & Business Analytics experience with Teradata. He is a LUMS graduate and has won Teradata’s most prestigious global consulting award “Teradata Global Consulting Excellence Award” in the US. Noman has architected large scale data ecosystems and has led high impact projects with customers like UBL, Bank Alfalah, NIB etc. Noman has also been consulted by the organizations for developing their data strategies that are aligned with their mid and long term business objectives. Noman hold multiple certifications including Teradata and IBM

Asif Mughal

Head of Data

Asif is a highly proficient IT professional possessing over 20 years of experience with proven analytical abilities and managerial skills, having worked with both project-oriented organizations as well as product-oriented companies, along with telecom industry project experience.

He has worked with Teradata for almost 12 years and provided consulting services to different telecom operators including Jazz, Telenor, Ufone, Banglalink, Djezzy and Turk Telekom. In his most recent role, he was working with Addo AI as an AVP/Head of Data Engineering.

Adnan Nazar

Head of Marketing

Adnan is a marketing and communications management professional with over 11 years of experience in all areas of communications and product marketing. With a focus on digital marketing and automation in recent years, Adnan brings in a full stack marketing approach with experience in both the traditional marketing techniques and the current digital marketing trends.

He holds a bachelor degree in Technology and E-Commerce from University of East London, England.

Abdul Rehman Khan

Program Manager – Professional Services (North)

Abdul Rehman has over 10 years of experience in Data Warehousing, Business Analytics, and Professional Services. He looks after project delivery, client interaction, resource planning, team management, and pre-sales opportunities for the north region.

He has prior experience in managing Data Warehouse and Business Intelligence solutions at Warid Telecom (now Jazz). At APL, he has managed and delivered multiple quality projects in Telecom, Banking, Insurance, Sports, and Manufacturing industries.

He holds bachelor degree in Telecommunication Engineering from National University of Computer and Emerging Sciences (NUCES – FAST), Pakistan.

Ahmed Ali

Senior Solution Architect

Ahmed is the Senior Solution Architect at APL leading multiple projects around the globe. He has worked in multiple geographical regions world-wide providing delivery excellence to fortune 500 companies like Telia Sonera, Ooredoo Telecom, Saudi Telecom and Permanent TSB bank to name a few. Ahmed is a former Technical Lead at Teradata, and ex-Manager of Data Architecture practice for one of the biggest commercial banks in Pakistan.

Ahmed is Teradata Certified Enterprise Architect, Microsoft Azure Certified Solution Expert and hold various other technical certifications related to Data Architecture and Transformation.

Muhammad Adeel

Program Manager Customer Insights

Adeel is Seasoned Practitioner of Data Engineering, Data Solution Architect and Business Analytics. He has over 7 years of experience in delivering the projects related to Data Science and Customer Analytics.

As a Lead Data Scientist, he is involved in delivering excellence, Solution Architect, Product development and Data Engineering. He is equipped with knowledge base and design skills of industries like Banking, Insurance, Logistics, Telecom and Airline. He was a key player in designing world’s first Golf AI Caddie.

He has provided his professional consultancy to different National and International organizations like Adamjee Insurance Cooperation, Emirates Airline and Ooredoo Telecom etc.

Adeel has done his Bachelor’s degree with blend of Business and Information Technology from University of the Punjab, Pakistan.

Advisory Board

Stephen Brobst

Chief Technology Officer

Stephen Brobst is the Chief Technology Officer for Teradata Corporation. His specialization is in the design and construction of analytic solutions for Fortune 500 companies in the United States and internationally.


Stephen has authored numerous books and articles related to advanced data management techniques. Stephen has been on the faculty of The Data Warehousing Institute since 1996 and teaches courses related to Machine Learning and Artificial Intelligence and Advanced Analytics. He has been appointed to Barack Obama’s Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD) where he worked on development of the Big Data strategy for the US government.

Sal Syed

CEO and Co-Founder of Arccos Golf

Sal is the CEO and Co-Founder of Arccos Golf, makers of the most advanced data capture and machine learning platform in golf. In 2019, Sal was named a top innovator and leader of golf’s data revolution by Golf Inc. Before starting Arccos, Sal worked as a software developer, product manager and data architect in various startups. Sal was a senior member of the engineering team at his last startup, Landslide Technologies, which was sold to j2 Global (NASDAQ:JCOM) in 2012. Sal is a scratch golfer and has scored three hole-in-ones (two of which he credits to the power to Arccos data). Sal is a bonafide golf architecture nerd.

APL in North America

We are a small company of data geeks with big ideas, creativity, and a passion for solving business problems with artificial intelligence. We work with organizations around the globe to help explore and execute on data opportunities. Whether you want to shape products and services, improve your customers’ experience, or reduce costs, we can help.

Analytics Private Limited (branded as Tenx.ai in North America) is a leading Artificial Intelligence, Business Analytics, Big Data Analytics and Data Sciences solutions provider.

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